Promo campaign for Volvo S80
The idea of the campaign – “The Leadership Strategy” – was based upon a very popular book “The Art of War” by Sun Tzu. Using this particular symbol, VCG wanted to emphasize the position of Volvo S80, as a premium-class sedan.
VCG have developed an intensive campaign for refreshed Volvo S80 in both on- and off-line media channels. One of the core elements of this campaign was a creation of the dedicated refreshed Volvo S80 promo-page that provides a full range of information about a car: technical specifications, - variants, pricelists and etc.
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