VCG also developed a new “rapeseed” graphic device. This brand mark is simple to use, with good standout, especially on the livery. In the production cycle rapeseeds, rapeseed oil, soybean oil and palm oil will be used.
The plant was launched in 2007.
The development of the brand resulted in the launch of a new visual identity and look and feel that is now being applied to company’s livery, with new website later this year.
The brand identity, livery and website aimed to achieve a bold approach using fresh, optimistic and engaging colours.