“Advaita” means “non-dualism” in Sanskrit. It is a way of thought that does not divide or judge the world, but sees beauty and harmony instead of differences and strife. Advaita thinking means casting away all barriers created by dogmas and rules, it means discovering your inner power and creating beauty in everything you touch. All these principles VCG showed in Logotype and brand.
The Company Advaita Team has been created by Yoga teachers, professional designers and business people who practice Yoga daily. Our team shares the same vision of accomplishment and spiritual growth. Yoga specialists and designers work closely in order to produce equipment that combines ancient wisdom with modern technologies, thus creating superb quality products for people who are looking for harmony and inner strength.
VCG mission was to create a brand in tight connection with ancient principles of Yoga and unite with new modern technologies. The brand strategy consisted of a long term program for development worldwide.