VCG's team of design and branding specialists committed to creating and realizing unforgettable ideas. If a client requires a corporate brand strategy, the development of a new corporate or product name, a packaging redesign, the creation of a new Web site, a new retail environment, or all of the above, our six strategy-driven branding disciplines give us the flexibility to integrate our services according to our clients' needs.
Brand Strategy
Brand must influence and persuade. Our mission is to create a positive and long lasting impact on a brand. There is no such thing as off-the-shelf brand strategy. For every client we use following branding tools:
- Gap analysis
- Trend analysis
- Brand positioning
Corporate branding
At VCG we believe that brand strategy must be driven by a brands identity. Every brand requires a unique intuitive development process using innovative approaches in:
- Name development
- Logo development
- Brand and corporate identity
- Standards and guideline
- Training
Product branding
For many products and services, often with a minimal advertising budget, a brand's packaging or graphic identity must serve as its primary media channel, visually communicating its personality and attributes to consumers during the purchase decision. We use our fresh ideas in:
- Packaging design
- Product design
- Graphic design
Environmental branding
The power of branding at retail is undisputable. When you are shopping, sitting in an airplane, visiting a doctor or browsing through a bookstore, the design, architecture, graphics and layout of the physical space greatly influences your experience and brand perceptions. Because this experience affects people on such a personal level, it is often the most critical determinant in building brand loyalty, ensuring repeat business and generating positive word of mouth. We create spaces for our clients brands by delivering solutions like:
- Sales promotion programs
- Point-of-Sale communication
- Retail environments
Print literature design
Great design has the ability to drive awareness, perception and loyalty and is a key expression of brand strategy. VCG designers offers their creative potential for creating:
- Stationary design
- Direct marketing materials
- Promotion hand-out
- Booklets and flyers
VCG provides a broad range of linked marketing communications solutions through five main best-in-class disciplines. In order to leverage the expertise, creativity across the entire chain, Vivax Media is linking disciplines together that ensures central brand strategy to all company activities and optimizes marketing resources.
